RootsTech – The AfterEffects

RootsTech logo

I returned from RootsTech a week ago, and I’ll be posting some of my impressions of the experience over the next week or two. This is my second time attending this enormous gathering, and I think I enjoyed it even more than last year. Apparently a few major sponsors pulled out at the last moment, due to Coronavirus concerns. I didn’t even know this until I read it on another blog after I got home; that’s how seamlessly the folks who run the conference covered it.

As with last year, I came home from Salt Lake City with a lot of plans to put into place for the future of my genealogical work, one of which was being more disciplined about my blogging. Amy Johnson Crow, of 52 Ancestors fame, was sitting near me for the opening keynote, and was kind enough to send me a copy of the photo we took with her banner.

(l-r) Amy Johnson Crow, Amy's friend, Nicole Sparks
#52Ancestors at the opening keynote of RootsTech 2020

I caught one of Amy’s sessions focused on blogging later in the conference, and she mentioned that unlike in print, on the screen, sans-serif fonts are easier to read. After reading Errol Morris’ experiments in the NY Times, Baskerville has been my font of choice for websites. Who doesn’t want their brand to be seen as “trustworthy”? But apparently there’s new data from IBM, where sans-serif fonts performed better on ease-of-use. Which then begs the question: what do you do if you want your website to be trustworthy AND easy to use? Hopefully, you like the font I’ve chosen! ?